Basic Internet Marketing


SKU: GS2501 Categories: ,

Basic Internet Marketing

Our Basic Internet Marketing training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.

This introductory course for Internet marketers is ideal for business owners, managers, and marketers who want to start using the Internet as part of their marketing strategy. With your guidance, participants will learn everything they need to get started, including how the marketing cycle applies to Internet marketing, all about e-mail marketing and distribution services, what search engines do and how to use keywords and metatags for keyword optimization, how to leverage search engine optimization (SEO) to reach their target market, and the importance of creating great content to engage customers and prospects.

  • Course Overview
  • What is Internet Marketing? • What it Looks Like • Popular Strategies
  • Creating an Internet Marketing Plan • Leveraging What You Already Have • Making Our Way through the Marketing Process
  • Extending Your Influence • Sharing Messages • Making Connections • Making it Real
  • E-mail Marketing • You Can Do It! • Getting Your Message Out
  • Search Engine Optimization (SEO) • What is SEO? • Understanding Search • The Search Engines • Alternative Search • Optimizing Keywords • Debrief • Monitoring Search Engine Ranking
  • Advertising Online • What is Advertising? • What Service Should I Use? • Making Commitments
  • Personal Action Plan
  • Recommended Reading List
  • Course Evaluation