Branding: Creating and Managing Your Corporate Brand


SKU: GS2009 Categories: ,

Branding: Creating and Managing Your Corporate Brand

Our Branding training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!

All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…

Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.

Branding your business is one of the most important investments your company can make. Marketing experts estimate that a good brand can be worth as much as 75% of a corporation’s paper value, making branding an important part of any corporation. Our branding courseware provides an introduction to company branding, and features a fully-customizable courseware for trainers that can be used along a self-paced self-study guide that lets students study on their own for a blended learning experience.

We’ve designed this branding workshop and courseware to help instructors give students hands-on tools to create a brand from start to finish. Participants will learn what’s at the heart of strategic branding development: the product’s benefits and features; value, mission, and vision statements; and a unique attitude and style. Students will also receive and introduction to graphic design, featuring a lesson plan on creating a brand name and slogan, an introduction to the color spectrum, information on common font types, and a discussion of image perception theory.

We will also put brand management into practice through customer touchpoints, using evaluation tools (like SWOT analysis and the balanced scorecard), and keeping the brand updated. When finished, students will be able to not only create, but also live and sustain a strong branding identity.