Communications for Small Business Owners


SKU: GS2605 Categories: ,

Communications for Small Business Owners

Our Communications for Small Business Owners training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.

Often times, small business owners are thrust into a situation in which they must become competent in a diverse range of skills. Key among these are business communication skills. This customizable, comprehensive training materials package covers everything that small business owners need to know about getting their message out there. This course includes information on developing and conveying an effective message through a variety of channels, including traditional media and social media.

  • Icebreaker: News in You
  • Course Overview
  • Key Communication Components • What Communication Is All About • Pre-Assignment Review
  • The Building Blocks • Business and Marketing Strategy • Public Relations Plan • Working on the Plan • Elevator Pitch and Executive Summary • Developing Your Pitch • Practice Makes Perfect –
    Energizer: What Are You Doing About That?
  • Your Communications Plan • Introduction • Selecting Your Communications Destination • Choosing a Communications Route • Making Connections • Establishing a Communications Vehicle • Developing an Approval Process • Inbound vs. Outbound: How Can We Help You?
  • The Five C’s of a Successful Message • Be Clear • Be Concise • Be Complete • Be Correct • Be Compelling
  • Communication Strategies • Setting a Goal for Each Communications Piece • Strengthening Your Core Message • Icebreaker: Comments, Please!
  • Sharing Information Through Media Releases • Key Pieces of the Media Release • Drafting Your Message • Getting Into It • Reviewing and Revising
  • Communicating Online • Blogging Tips and Tricks • Making Connections • Connecting Through Social Media • Social Media Plan Worksheet
  • Using Stories to Communicate • The Importance of Story • Tell Me A Story • Energizer: The Shadow
  • Polishers and Time Savers • Communication Fact Sheets • Getting It Together • Reduce, Re-Use, and Recycle
  • Enhancing Your Results • Search Engine Optimization (SEO) • Optimizing Our Results • Taking Your Communication Pulse • Focusing on the Research • SWOT Analysis • Making Connections
  • Maintaining Your Message in Crisis
  • Workshop Wrap-Up