Creating a Google AdWords Campaign


SKU: GS2504 Categories: ,

Creating a Google AdWords Campaign

Our Creating a Google AdWords Campaign training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.

This course is ideal for students with little to no Google AdWords experience. With your guidance, they’ll learn everything they need to get a strong campaign up and running. You’ll cover generating keywords, using Google’s Keyword Tool and Traffic Estimator, ways to correct weak ads, and writing persuasive copy that generates more click-throughs and better conversion rates. We’ve also included tips on setting up a pay per click budget, understanding quality scores, avoiding problems on their Google account, structuring ads, and what’s new in AdWords services and support. After this course, participants will be well informed about best practices and have all the references they need to get started.

  • Course Overview
  • Understanding AdWords Lingo • First Up, SEO • Pre-Assignment Review • AdWords Defined • How PPC Works
  • Creating an AdWords Strategy • Planning • Choosing Keywords • Getting Good with Keywords • Long Tail and Short Tail • Understanding Ad Groups • Creating a PPC Campaign • Setting Your PPC Budget • The Quality Score
  • Designing Your Ads • Choosing Your Language • Persuasive Techniques • Keeping Your Eyes Open • Structuring your Ad
  • Looking at Success • Understanding Key Metrics • Higher Clickthrough Rates (CTR) Help • Setting Up Split Tests • Using Google’s Display Network (GDN) • When to Ask for Help • To Be Continued
  • Personal Action Plan
  • Recommended Reading List
  • Course Evaluation