Entrepreneurship 101


SKU: GS2601 Categories: ,

Entrepreneurship 101

Our Entrepreneurship 101 training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.
  • Icebreaker: What’s Your Business?
  • Course Overview
  • What It Takes to Make It • Pre-Assignment Review • Traits of an Entrepreneur
  • Resources to Consider
  • Laying the Groundwork • Finding Business Ideas • Considering the Options, Part One • Outlining Your Ideas • Considering the Options, Part Two • Assessing Your Ideas • Considering the Options, Part Three • Evaluating Your Capacity for Risk • Energizer: Name Game
  • Building On Your Business Idea • Developing Your Product Idea • Making Connections • Identifying Your Target Market and Customers • Developing Your Value Proposition • Creating Financial Projections
  • Business Ownership Options • Mix and Match • Types of Business Ownership • Purchasing a Franchise • Purchasing an Existing Business • Reconnect: Who’s That?
  • Key Documents to Prepare • Business Plan • Executive Summary • Pitch Deck • 30-Second Pitch • Practicing the Pitch • White Papers
  • Gathering Funding • The Basics of Financial Statements • Brainstorming Solutions • Funding Options • Energizer: Let’s Get Jamming!
  • Developing Your Product • The Steps of Product Development • Protecting Your Intellectual Property
  • Creating a Sales and Marketing Strategy • Introduction to Marketing • Stage One: Consumer and Market Analysis • Stage Two: Analyzing the Competition and Yourself • Stage Three: Analyzing Distribution Channels • Stage Four: Creating a Marketing Plan • Making Connections • Stages Five and Six: Implement, Evaluate, Review, and Revise • Leveraging Social Media • Building Your Sales Force • Reconnect: We’re Going Places!
  • Branding 101 • What Branding Is All About • Developing Your Brand Name • Developing a Slogan • Types of Logos • Getting Creative
  • Setting Up Your Office • Choosing a Location • The Pros and Cons of Home-Based Businesses
  • Launching the Business • Getting Off the Ground • Setting Up Your Organizational Chart • Recruiting and Engaging the Right People • Energizer: Word Scramble
  • Keeping the Business Moving • Keeping Track of Your Business • Growing Your Business • Signs of Trouble • Don’t Give Up!
  • Being an Entrepreneurial Leader • Leadership Characteristics • Michael Gerber’s Three Perspectives • Case Study
  • Bringing It All Together • Checklist for Success • Making Connections
  • Workshop Wrap-Up