Introduction to E-Mail Marketing


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Introduction to E-Mail Marketing

Our Introduction to E-Mail Marketing training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.

If your students are ready to dive into e-mail marketing, you can give them a head start with this two-day Introduction to E-Mail Marketing course. We’ve designed an interactive,
customizable program that covers the who, what, when, why, and how of a successful e-mail marketing campaign.

Course contents

  • Course Overview
  • Getting to Know E-mail Marketing • What is E-Mail Marketing? • Glossary of Terms • History of E-Mail Marketing • Getting It Right
  • Setting Up Your Audience • Gathering Contacts • Rules and Regulations • Staying Organized
  • The Tools • Setting Up A Plan • Choosing an E-Mail Marketing Provider • Get Practical
  • Designing Your Campaign Strategy • Looking at Your Campaign Strategy • What’s Your Campaign Strategy? • Going Beyond the Basics
  • Crafting Messages for Each Campaign • Pre-Assignment Review • Crafting Your Message • The Message IS The Message • Designing an Eye-Catching E-Mail • Choosing the Right Design • Making Connections • Make This Easy
  • Good Habits Get Optimal Results • Be a Good E-Mailer • Smart Rules Apply • Conversions • Designing Content That Has Value • Developing Different Types of Content
  • What to Write • Give People What They Want • Be Green…Evergreen That Is! • Topic Generator • Let’s Get to Work
  • Subject Lines and Action Calls • Great Subject Lines • Action Items • Use Strategy with Your Call to Action
  • If It Doesn’t Get Measured, It Can’t Be Counted • Key Metrics • Revenue Per E-Mail Sent • Timing Your E-Mail Message • Test Before You Send
  • Test Driving • Making Connections • Writing Your Initial Welcome E-Mail
  • Personal Action Plan • Recommended Reading List • Course Evaluation