Marketing and Sales


SKU: GS2303 Categories: ,

Marketing and Sales

Our Marketing and Sales training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

  • Pre-Assignment Review To begin, participants will review their pre-assignment in small groups.
  • Defining Marketing Next, participants will explore the definition of marketing and other key terms.
  • Recognizing Trends This session will focus on how to determine whether an idea is a trend or a fad.
  • Market Research Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
  • Strategies for Success Next, participants will look at 89 marketing strategies and identify what they are doing and what they could be doing to make their marketing more successful.
  • Mission Statements The first half of the workshop will conclude with a discussion on mission statements.
  • Brochures During this session, participants will critique brochures to develop some guidelines to take back to the office.
  • Trade Shows Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
  • Developing a Marketing Plan Next, participants will learn about the four P’s of a good marketing plan. We’ll also explore how to do a SWOT analysis and how to market on a small budget.
  • Increasing Business This session will share a formula for increasing sales with participants.
  • Saying No to New Business Participants will read an article on why and when they should tell say no to a customer.
  • Advertising Next, participants will explore some advertising myths.
  • Networking To wrap up the day, participants will learn about roadblocks to networking and remedies.
  • Workshop Wrap-Up At the end of the day, students will have an opportunity to ask questions and fill out an action plan