Marketing for Small Businesses


SKU: GS2604 Categories: ,

Marketing for Small Businesses

Our Marketing for Small Businesses training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.
  • Icebreaker: Marketing 101
  • Course Overview
  • Marketing for Small Business • Defining Marketing in the Small Business Context • Pre-Assignment Review
  • Elements of a Successful Marketing Message • Your USP • Making Connections • Building the Relationship • Influence and Persuasion • Testing and Revising • Energizer: Balanced Lives
  • The Marketing Cycle in Small Business • Marketing Essentials • Stage One: Consumer and Market Analysis • Stage Two: Analyzing the Competition and Yourself • Stage Three: Analyzing Distribution Channels • Stage Four: Creating a Marketing Plan • Bringing it All Together • Making Connections • Reconnect: Review in Action
  • Identifying Marketing Strategies • Key Marketing Strategies for Small Businesses • Getting the Most Bang for Your Buck • Making Connections • Top Ten Strategies for Success • Identifying Opportunities (Part One) • Identifying Opportunities (Part Two) • A Simple Marketing Plan for Small Budgets • Energizer: Asking Questions
  • Implementing Your Plan • What is a Marketing Budget? • Four Rules for Establishing Your Budget • Managing Your Budget • Stage Five: Implementing and Evaluating • Stage Six: Reviewing and Revising
  • Internet Marketing Basics 64 • What It Looks Like • Popular Strategies • Sharing Messages • E-mail Marketing • What is SEO? • Leveraging Social Media
  • Workshop Wrap-Up