Public Relations Boot Camp


SKU: GS2118 Categories: ,

Public Relations Boot Camp

Our Public Relations Boot Camp training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!

All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…

Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.
  • Icebreaker: Attention!
  • Course Overview
  • Public Relations • Introduction • Pre-Assignment Review • What Public Relations Is All About 13
  • Building Your PR Plan • Defining Reality • Defining the Goal • Selecting Your Strategy and Tactics • The Plan • Getting Down to Business • Wisdom Work
  • Energizer: What About Them Over There?
  • Structuring Messages • Creating Your Media Image • Getting Clear on Your Message • Making Connections • Media Kits • Creating Strong, Positive Messages
  • Establishing Media Guidelines • Defining Guidelines • Two Groups are Better Than One • Selecting a Spokesperson • Approval Process
  • Managing the Media • Building Rapport with Reporters • Answering Tough Questions • Speaking in Sound Bites • Getting Creative • Practice, Practice, Practice • Options When You Have “No Comment”
  • The Press Release • Before You Start • Other Options • The Basics • Give it a Shot
  • Energizer: Just a Minute!
  • PR and the Crisis • Business Continuity and Recovery • Setting Priorities • Essential Crisis Plan Elements • Exercising Options • Reviewing and Revising
  • Social Media and Public Relations • Where It Is • Monitoring Tips and Tricks
  • Workshop Wrap-Up