Telemarketing – Using the Telephone as a Sales Tool


SKU: GS2008 Categories: ,

Telemarketing – Using the Telephone as a Sales Tool

Our Telemarketing training materials provides you with a fully-customizable package of courseware content for delivery to your employees and/or students. Everything you need to run the course is included, just add trainer!


All courseware print licences are perpetual – buy once and use forever!

  • Fully customizable. Sold on a site licence basis, you can tailor ALL content to meet specific learning or corporate requirements.
  • Digital download. Content is available to download after purchase.
  • Proven. Our course materials are used in hundreds of training centres around the world. Every course is fully beta tested and validated in the classroom before undergoing a full production release.
  • Simple… No need to invest in expensive DTP applications – all files are easily editable in any word processor.
  • Print on demand. You only need to print exactly what you need, when you need it.
  • Totally flexible. Courses can be modified to meet specific requirements. Sections can be removed. New content added. One or more titles can be combined. Whatever your training requirements, our courseware can help you meet that need.
  • Unlimited users. Content is sold on a site licence basis. You can train as many staff or employees at that location as you like. Forever!
  • Buy once. Use forever! You’re buying a perpetual licence. One payment gives you an unlimited site licence for use as long as you need it.
  • No limits! Unlike some content providers, our licence enables you to reprint the courseware as many times as you like. 1 student or 100,000. No limits…


Student manual

Fully customisable. May be opened in any word processor and changed to meet your exact needs.

Trainer manual

Fully customisable with additional information for trainers.

Ice breakers and classroom activities

Empty section. Edit page to add content here.

Pre-assignment exercise

Pre-assignment exercise. Fully customisable. Helps to reinforce the delegates understanding of the course contents.

Course outline

Content overview. Fully customisable. Comprehensive course overview to help you market your course to your customers.

PowerPoint presentations

PowerPoint presentations. Fully customisable. Complete set of PowerPoint slides for use by the trainer.

Sales information sheets

Sales information sheets. Fully customisable. Information sheets to help you sell your course to your employees or external customers.

Additional reading materials

Additional reading… Fully customisable. Give your students some recommended further reading materials for this course.

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

  • Change Your Skills, Change Your Income To start the day, participants will discuss some words of wisdom from Earl Nightingale.
  • Separating Your Company from the Competition This session will explore what the status quo means for participants and for their customers.
  • Building Trust and Respect Next, participants will discuss ways to build trust and respect.
  • The Johari Window This session will continue the discussion on trust and respect using the Johari window.
  • The Importance of Good Communication Skills During this session, participants will develop their listening and questioning skills.
  • Developing Your Script Now that participants have some fundamental tools, they will develop a script that can be used for any sales call.
  • Pre-Call Planning We do not believe in a canned call, but we do believe in a planned call. This session will explain the difference between those types.
  • Phone Tag and Call Backs Next, participants will discuss some ways to make the most of voice mail.
  • Following Up During this session, participants will identify ways to avoid missed opportunities by tracking their calls and following up.
  • Closing the Sale This final session will give participants some ways to ask for and close the sale.
  • Workshop Wrap-Up At the end of the day, students will have an opportunity to ask questions and fill out an action plan